Ember trademarks, service marks and trade names are proprietary rights of Ember Technologies, Inc. These trademarks identify genuine Ember products so that consumers know they are buying Ember high-quality products and services.
These Trademark Usage Guidelines (“Guidelines” hereinafter) apply to all Ember dealers, distributors, resellers, strategic business partners, customers, advertising agencies, press agents, consultants, and any third party making reference to Ember trademarks. No party shall acquire any right in Ember trademarks or trade names, nor shall any party file applications for the registration of any sign consisting of, comprising or being confusingly similar to Ember trademarks and trade names.
These Guidelines publish the correct usage of Ember trademarks and assist you in avoiding infringement of Ember trademark rights. Ember trademarks must always be used in the same way as set out in these Ember Trademark Usage Guidelines or as specified in writing by Ember. Using a trademark incorrectly can cause it to become diluted and generic which could result in a loss of value and proprietary rights.
These Guidelines are not intended to and do not constitute legal advice, and should not be interpreted as such. The Guidelines are not intended to and do not create any license, contract or other type of relationship between you and Ember.
The lists following are posted as a convenient reference. Ember Technologies, Inc. does not waive any rights to a Ember trademark, service mark, trade name, product name, or logo that does not appear below. Status of marks is subject to change without notice, however updated information can be found at ember.com/trademarks(“Trademark Usage Guidelines”).
Ember and the Ember logo should be followed by the symbol ® to identify the terms as registered trademarks. For all other trademarks, use the ™ notice symbol. Refer to the trademarks listed on our Trademark Usage Guidelines. The symbol below is an example of proper trademark markings.
Trademarks that are not registered enjoy many of the same rights which are acquired by registration. Trademarks must be used properly, regardless of their registered status. The symbol below is an example of proper trademark markings.
Ember trademarks might also be registered by Ember Technologies, Inc. in additional countries. Trademark rights vary from country to country. Some countries have severe civil and criminal penalties for improper use of registration symbols. Therefore, you may not use the registration symbol ® in countries where the Ember trademarks have not been registered. If you are unsure if a trademark is registered in your country, use the “TM” symbol.
When Ember trademarks or registered trademarks are used, the following should be displayed in the credit section in a discrete, yet legible manner. Credit section should appear at the end of a document, bottom of an advertisement or back page of a catalog.
“(Enter trademark/registered trademark name here) is a trademark or registered trademark of Ember Technologies, Inc. in the U.S. Patent and Trademark Office and other countries.”
“The Ember logo is a trademark or registered trademark of Ember Technologies, Inc. in the U.S. Patent and Trademark Office and other countries.”
You should observe the trademark ownership of others by including the following:
“(Enter trademark name here) is a trademark of (enter trademark owner’s name).”
“Starbucks Rewards™ is a trademark of Starbucks.”
If the trademark owner information is unknown, please use the following example:
“All trademarks are the property of their respective owners.”
Trade names and trademarks are not the same and different usage guidelines apply. Although Ember is a registered trademark of Ember, it is also the trade name that refers to the company. Treat Ember as a trade name when referring to the company. Ember should be treated as a trademark when it is referring to product and not the company.
Trade names can be referred to in the possessive form (for example, “Ember’s newest temperature control mug”) and need not to be followed by generic nouns that define a product or a service (for example, “these temperature control mugs are made by Ember”). When referring to a Ember trade name, it is not appropriate to use a trademark symbol.
Ember Technologies, Inc.
Different usage guidelines apply to trademarks. Ember trademarks must always be used only as an adjective, never as a noun or a verb and never in the plural or possessive form. Also, Ember trademarks should always be used in conjunction with a generic term, for example Ember® Temperature Control Mugs.
A trademark should always be used as an adjective and never a noun.
Correct usage: “The Ember® Ceramic Mug is now available for sale.”
Incorrect usage: “We are now selling Ember.”
Never use the trademark in the plural or possessive forms.
Correct usage: “Ember’s new Ember® Ceramic Mug is ideal for home or office use.”
Incorrect usage: “The Ember® Ceramic Mug’s new features are user friendly.”
A trademark should not be used as a verb.
Correct usage: “The Ember® Ceramic Mug kept the coffee at an ideal temperature.”
Incorrect usage: “We Ember’ed the coffee to the perfect temperature.”
Use a trademark consistently. Do not modify the trademark by any deviation, hyphenation, combination or abbreviation.
Correct usage: “Ember’s Hot-tails™ were a fun addition to the party.”
Incorrect usage: “Ember’s HTs were a fun addition to the party.”
Use the trademark distinctively.
Correct usage: “The Ember® Ceramic Mug pairs easily with your smartphone for access to additional customization features.”
Other examples: Ember (Italics), Ember (Bold), Ember® (notice symbol).
The purpose is to make the trademark standout in the text.
Incorrect usage: “The ember ceramic mug pairs easily with your smartphone for access to additional customization features.”
The notice symbols ™ or ® should be used on all prominent uses of the trademark, including headings and title pages.
The trademark should be included on the first use of the trademark in the text of each document. A trademark symbol does not need to be included in every use of the trademark as long as it is included prominently in the first use. A trademark must always be used properly despite the inclusion of the notice symbols.
© 2018 Ember Technologies, Inc. All Rights Reserved.